Setting out a robust commercial plan is critical to every business – now more than ever. It is your roadmap to delivering the neccessary results for your business. The time invested in the plan is your most profitable time. It will yield the greatest rewards and not just financially. If constructed properly, your commercial plan will unlock insights into your own business which will enable increased efficiencies and reduce stress within the business.
It is imperative that you support your commercial plan with appropriate reporting suites that will enable you to course correct in good time to ensure your plan reaches its intended destination.
Identify the key objectives of the business along with the core goals of the plan
Collaborate with internal teams and management to incorporate the product, promotion, and multi-channel sales into a successful commercial plan.
Implement the plan through activating the various tactics within the strategy (e.g. customer and product focus, supply chain, NPD and pricing).
Monitor and analyse the results from the actions taken and liaise with stakeholders to collect feedback on progress.