All business interactions involve negotiation whether benign, passive or overt. The results are generally intangible against your business performance. The water cooler conversation could be a negotiation on cross functional support, budget management or sponsorship of an idea. Whatever the form or subject, it should always be conducted to deliver results in the win win space.

​The results of commercial negotiations are tangible and collectively can leave your business performance in neutral, forward or reverse. Positive outcomes may still leave you lagging behind your competitors. Win Win space is the optimum with everybody walking away feeling happy about the outcome.
 
Happiness is however subjective and can lead to unintended complacency when reaching agreement.